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Privacy Policy for Las Vegas Physical Therapy & Sports PLLC

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Last updated: January 6, 2025

At Las Vegas Physical Therapy & Sports PLLC (LVPTS), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information, your rights regarding this data, and our compliance with applicable laws, including HIPAA, SMS messaging standards, GDPR, CCPA, Nevada regulations, and industry best practices.

By accessing our website or using our services, you agree to this Privacy Policy. If you do not agree, please do not use our services or provide your personal information.

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1. Interpretation and Definitions

Interpretation

Words with initial capital letters have specific meanings defined in this Privacy Policy.

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Definitions

  • Account: A unique account created to access parts of our Service.

  • Company ("We," "Us," or "Our"): LAS VEGAS PHYSICAL THERAPY & SPORTS PLLC, 7229 W Sahara Ave, Ste 105, Las Vegas, NV 89117.

  • Cookies: Files placed on your device to track usage and improve functionality.

  • Personal Data: Information that identifies or can identify an individual.

  • Service: The website and related services provided by LVPTS.

  • Service Provider: Third-party entities that process data on our behalf to deliver the Service.

  • Usage Data: Information collected automatically when using the Service, such as IP addresses and browsing history.

  • Website: https://www.lvpts.com/.

  • You: The individual or legal entity using our Service.

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2. Information We Collect

a. Personal Data

We may collect the following personal information:

  • Name, email address, phone number, and physical address.

  • Medical history and health-related data required for treatment, in compliance with HIPAA.

  • Payment information for processing transactions securely.

b. Usage Data

We automatically collect data, such as:

  • IP address, browser type, pages visited, and time spent on the website.

  • Mobile device information when accessing via a smartphone or tablet.

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c. Cookies and Tracking Technologies

We use Cookies, web beacons, and similar technologies to:

  • Enhance user experience.

  • Analyze website traffic using third-party services like Google Analytics.

  • Track user behavior to improve our services.
    For more details, please review our Cookie Policy.

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3. How We Use Your Information

We use your information for the following purposes:

  • Providing Services: To schedule appointments, deliver physical therapy care, and manage accounts.

  • SMS Communications: To send appointment reminders, service updates, and promotional offers (with your consent).

  • Payment Processing: To securely process payments via third-party providers like Wix Payments or Stripe.

  • Marketing: To send newsletters or promotional materials (only with your explicit opt-in).

  • Compliance: To meet legal obligations, including HIPAA, GDPR (for EU users), and Nevada state laws.

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4. SMS Messaging Compliance

a. Consent

By providing your phone number, you consent to receive SMS messages from LVPTS, including appointment reminders and promotional offers.

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b. Opt-Out

To opt out of SMS messages, reply STOP to any message.

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c. Help Requests

For assistance, reply HELP to any SMS or contact us at:

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d. Message Frequency and Rates

Message frequency varies. Standard message and data rates may apply.

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5. Disclosure of Information

We do not sell, trade, or rent your personal data. However, we may share your information in the following situations:

  • With Service Providers: To process payments (e.g., Stripe, Wix Payments), host our website (e.g., Wix), or improve our services.

  • For Legal Compliance: To meet legal obligations or respond to lawful requests from authorities.

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6. Data Retention

  • We retain your personal data for as long as necessary to provide our services or comply with legal obligations. For example:

    • Health-related data is retained for a minimum of 7 years, as required by healthcare regulations.

    • Usage data may be retained for up to 12 months for analytics and security purposes.

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7. Security

We implement industry-standard measures to protect your data, including:

  • Encryption: Securing sensitive information during transmission.

  • Access Controls: Restricting access to authorized personnel only.

  • Secure Storage: Ensuring data is stored in encrypted systems.
    However, no system is entirely secure. If you suspect a data breach, contact us immediately at frontdesk@lvpts.com or (702) 586-2177.

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8. Your Rights

Under HIPAA and CCPA (as applicable):

You have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Request updates to inaccurate data.

  • Deletion: Request deletion of your data unless legally required to retain it.

  • Opt-Out: Unsubscribe from marketing or SMS communications at any time.

  • Data Portability: Receive your data in a structured, machine-readable format.

To exercise these rights, contact us at frontdesk@lvpts.com or (702) 586-2177.

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9. Cookies and Tracking

  • Cookies Used: Essential, functional, and analytical Cookies to improve user experience and website performance.

  • Third-Party Tools: We use Google Analytics and other tools to collect Usage Data.

  • Managing Cookies: You can manage or block Cookies through your browser settings or via our Cookie Consent Banner.

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10. International Data Transfers

If you are located outside the U.S., your data may be transferred to and processed in the U.S. We ensure such transfers comply with GDPR and other applicable laws by implementing appropriate safeguards, such as data encryption.

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11. Breach Notification

In the event of a data breach involving personal or health-related data, we will notify affected users as required by HIPAA and other applicable laws.

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12. Links to Third-Party Websites

We are not responsible for the privacy practices of external websites linked on our site.

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13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the updated "Last updated" date.

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14. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, contact us at:

  • Email: frontdesk@lvpts.com

  • Phone: (702) 586-2177

  • Address: 7229 W Sahara Ave, Ste 105, Las Vegas, NV 89117

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